Commissioned by Gap and Dazed as a #NEWGENGAP Creative. Asked to create a photo - series using GAP products to highlight issues important to me.
Press release : “My project reinterprets the GAP hoodie in a dynamic photo series, designed to display a spectrum of movement, emotion, and expression.
“Each frame has been slightly altered to become distorted – a reflection of the uncertain times we are currently living in, but also to produce imagery which creates conversation around navigating space when faced with personal challenges such as mental health, and how this often leaves us to perform versions of ourselves to survive.
“I casted people who are close to me, all artists in their own right, as, even though a large focus through this project is how our realities have been blurred and altered through things such as mental health and the global challenges we currently are facing, I am facing it with these people and I knew I could only create this authentically with them. The hoodie is illustrative of the shell that holds us together, in our best moments, in our worst, and how important it is to look out for each other, and stick together.”